Predicting Human Behavior Using Arabic Sentiment Analysis on Social Media: Approaches and Challenges

Abdou, Mohamed; Abel Gaber, Sayed; Farhan, Marwa Salah; Othman, Nermin

doi:10.21608/fcihib.2023.201708.1084

Predicting Human Behavior Using Arabic Sentiment Analysis on Social Media: Approaches and Challenges

Document Type : Original Article

Authors

¹ Information Systems Department, Faculty of Computers and Artificial Intelligence, Helwan University, Cairo, Egypt

² Faculty of Informatics and Computer Science, British University in Egypt, Cairo, Egypt

10.21608/fcihib.2023.201708.1084

Abstract

The rapid growth of social networking and micro-blogging websites has motivated researchers to analyze published content to identify and predict human behavior. With the ongoing growth in data volume, the efficient and effective extraction of valuable information has become crucial. Researchers are tackling this problem using big data analytics. However, most studies have focused on the English language and fewer research efforts have been devoted to the Arabic language. This paper covers the recent Arabic sentiment analysis research, highlighting the most important studies that analyzed content from social media to predict human behavior and the different approaches used. Sentiment analysis studies varied between lexicon-based, traditional machine learning-based, deep learning, and hybrid approaches, in addition to employing swarm intelligence to optimize the performance of text classification algorithms. The reviews showed that Naïve Bayes (NB) and Support Vector Machine (SVM) were the most widely used algorithms among traditional machine learning algorithms. The results also showed that using deep learning approaches achieves better accuracy than other approaches. Also, the use of optimization algorithms based on swarm intelligence had a significant impact on increasing the accuracy of text clustering.

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